Samantha Lerma

Director of Operations

Biography

With her exceptional organizational expertise, strategic mindset, and passion for optimizing systems, Samantha plays a pivotal role in ensuring the firm runs efficiently and effectively. She focuses on streamlining processes, enhancing team performance, and supporting sustainable growth so that attorneys can dedicate their energy to fighting for clients and delivering outstanding results. Samantha brings a data-driven, collaborative approach to every initiative, believing that strong operations and empowered teams are the foundation for success in serving clients with care and determination. She is thrilled to join Daly & Black and contribute to an environment where everyone works together toward positive, impactful outcomes.

Before joining Daly & Black, P.C., Samantha built a robust career in operations and business management, with experience spanning private hospitality and organizational leadership. She has specialized in improving efficiency, driving profitability, and developing high-performing teams through thoughtful systems and people-focused strategies. Holding an MBA and a strong foundation in business administration, she consistently applies analytical insights and forward-thinking solutions to complex challenges.

Samantha is a proud Houston resident and embraces all that the city offers. In her free time, you might find her exploring local trails, enjoying outdoor activities, or unwinding with friends and family. She is deeply committed to personal growth—both her own and that of those around her—and brings that same dedication to empowering the Daly & Black team and supporting the clients we serve.